It’s no secret that having a presence on social media is essential for any digital marketing strategy. Regardless of your business type or industry, we can assure you that your customers are present in this universe. There are already 4.62 billion social media users , equivalent to 58% of the world’s population. Thanks to the internet, we now have a wealth of information at our fingertips related to the efficient use of social media, but we must do the work to discern what is truly useful and truthful, and what are false myths about social media that you should forget .
To help you ensure a successful
Strategy for your business, we’ll debunk several misconceptions about social media that have become common among many whatsapp number database professionals. 1. “You must have a presence on ALL social networks” To know which social networks to invest in, you’ll need to answer this simple question: Where is your target audience located? Don’t make the mistake of creating an account on every online channel without first analyzing your audience, as each platform brings together different profiles of people. Be careful! Don’t err on the side of excess or deficiency.
Risk aversion to the unknown sometimes
Leads us to initially reject new social media platforms. If your potential customers are on TikTok and you have content that’s suited to business success and modern data platform this new avenue, go for it! 2. “You need to post multiple times a day.” It is true that persistence and daily consistency is the main strategy to encourage the algorithm to show your account, but remember that not everything is worth it . Once you’ve identified your target audience, you need to be clear about what type of content you’re willing to share.
Your texts multimedia resources
The information you reflect within them will be essential to accurately communicating your corporate image . Therefore, you will have to whatsapp filter find the balance between quantity and quality. 3. “Schedule posts only during the work week” While it’s true that peak engagement typically occurs midweek, weekends shouldn’t be a problem for many businesses. You’ll find a ton of information on the internet about the best days and times to upload content, but the ideal way to analyze when your posts perform best is to do this.