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Homonyms – one word, so many meanings

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  1. Homonyms – dictionary definition
  2. Homonyms and genders
  3. Homonyms – playing with words in advertising
  4. Homonyms in the election campaign

Homonyms – dictionary definition

Before we get into the intricacies of list to data our beautiful Polish language, let’s get to know the definition of the word “homonyms”. According to the PWN Polish Language Dictionary – “homonyms are single words or word compounds with the same sound or spelling, but different meaning and etymology” . So, the feature that distinguishes homonyms from other words is their ambiguity . That is why homonyms are appreciated by advertisers, journalists and writers. We encounter them not only in marketing, journalistic, informational and literary texts, but also in jokes or even on election posters.

Homonyms and genders

There are three types of homonyms collecting customer feedback is crucial to understanding consumer depending on what they have in common. So we have:

  • homonyms – words with identical pronunciation and spelling, e.g.:

zipper – for doors, zipper in a jacket, as a medieval structure,

state – as a country or as a group of people,

ladies – in the context of giving and defining a group of women;

  • homophones – words that have the same pronunciation but different spellings, e.g.:

sea ​​(body of water) and maybe (probability),

god (supernatural being) and beech (species of tree),

hart (endurance) and greyhound (dog breed),

cat (animal) and code (postal);

  • homographs (or homographs) – words that have the same spelling but different pronunciation, e.g.:

yew (yew – a type of tree) and c-is (as a sound),

to freeze (to thaw from cold) and marketing list to freeze (to freeze – i.e. to starve),

to thaw (to thaw – to melt) and to thaw (to thaw – to stimulate from dreaming).

The spelling problems mentioned at the beginning  are caused by homophones , which usually differ in the spelling of the sounds, e.g.kąt – kont, rąb – romb, wiez – wierz, jeżyk – jerzyk, kolaż – kolarz.

 

Homonyms – playing with words in advertising

Homonyms are often used to create funny word games that are intended to draw the recipient’s attention. This attractive form makes the slogan or motto more memorable than other words. Here we will use an expression that often appears in advertisements for chocolate or chocolate sweets. It is about “melting in the mouth”, which literally means “melting” under the influence of heat and metaphorically – something extremely delicious. In this way, we get an interesting message in which we emphasize the special properties of chocolate using a homonym.

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