For example, even adding a simple banner to all pages turned into a real asterisked task. Instead of automatically adding a standard block to all services, it was necessary to manually add a banner to each existing page. To prevent this from happening again, the programmers reconfigured the The promoted website was template, and such edits were made to new sections without problems.
Speed up and clean up The promoted website was
A large pool of edits was aimed at speeding up the site by removing junk, unnecessary fragments, and even entire services from the code.
So, we completely removed the block with “Yandex.Map” at the bottom of the page. According to analytics, visitors did not use this functionality at all. At the same time, its loading slowed down the speed of the entire site.
In addition, we removed unnecessary duplicate fragments from the footer, presenting the information in a more concise and understandable form.
The site footer before the start of work – a clutter of information, lack of a clear structure
The site footer after development – familiar appearance, conciseness, ease of perception
The changes also affected the website header, which has become more modern and easy to perceive. Now it conveys the main information about the clinic’s work in a familiar and understandable format. The visitor perceives the header as text, moving from left to right, so the structure was tonga business email list built taking into account the importance of the information for the client. Important data, such as opening hours and clinic addresses, are located at the very beginning to immediately attract attention. CTA elements (buttons and links) have been moved to the right side, which corresponds to the user’s usual behavior and increases conversion.
The site header before the revision is unusual, the information is not readable, there is a lot of air
The site header after revision – all important information is posted, easy to read, familiar appearance
Working with micro-markup The promoted website was
The promoted website was implemented with micro-markup in the Shema.org format, which helps to structure content on pages for search engines, improve content indexing and form informative and attractive snippets in organic search results, thereby catching the attention of users and increasing clickability.
Also important from the point of view of conversion for the healthcare topic is the rating. In this regard, the AggregateRating micro-markup was introduced.
And since the site’s theme implies the provision of commas are placed at the beginning and end of insertions or additions offline services, micro-markup of contacts (Organization) was implemented to display in snippets information important for a potential client in the field of local business.
Development of the website structure
As we said, one of the main problems was the size of the site, which always matters. First of all, we started developing subsections with services. At the initial stage, there were only 8 subsections in the “Prosthetics” menu and a couple in other menu items. As a result, we created about 15 additional pages only by expanding the pages with services.
Example of new sections in the menu The promoted website was
But it wasn’t just services that were growing. We added a large number of other sections and pages. For example, an important point of work was the creation of the “Doctors” section. After all, in medicine, the principle of “people buy from people” works 100%. Agree, what difference does it make how well the service is built in a clinic if incompetent employees work there.
Each specialist’s profile was compiled both taking into clean email account the requirements of search engines and in order to increase the trust of potential clients in doctors. Therefore, information about education, experience and certificates was supplemented with patient reviews, which are pulled from the resource “ProDoctors”.