Meet the Demis Group superheroes — the TURBO PRO department UniverStom Implantation Center
This article is not just a case study on how cool we are at working with SEO. Today we want to tell you about one of our internal SEO departments, which is focused on working with complex, large-scale sites in competitive topics and narrow niches. And we will tell you about it using the marshall islands business email list example of working with one of our clients — the UniverStom dental clinic chain.
How does the Turbo Pro division of Demis Group differ fundamentally from classic SEO teams? The secret is in the comprehensive approach.
“In addition to the team of SEO specialists, marketing teams, UX experts and high-level programmers work on each project. This allows us to work out every detail of the project, ensuring maximum efficiency and depth of immersion. And we also know how to do it in-house. Among our projects, there are those where the Demis Group team is fully integrated into the client’s business processes, in fact working as a remote department of his company.”
Vyacheslav Shepelev , Head of the Turbo Pro Department
About the client, tasks and pitfalls of the niche UniverStom Implantation Center
UniverStom Implantation Center is a network of dental bad architectural decisions clinics in St. Petersburg specializing in dental implantation. The clinic has established itself as a leader in the field of dental implant installation. Its specialists achieve excellent results even in complex cases.
Despite the fact that UniverStom has been on the market for over 15 years, the brand was almost unknown on the Internet. The number of requests for the clinic’s name was only 130-150 per month, which is too little for such a long-lived brand.
The client’s main task was to increase the number of requests from the site, which were almost non-existent at the start of the work.
The medical niche in general is very demanding in terms of the quality of work on the site. Search engines check
YMYL-themed resources very seriously. And it’s not canada cell numbers just about the quality of the content. Checking occurs at all levels:
how relevant the content of the pages is and how it reflects the intent of visitors, whether a secure protocol is used, how
authoritative and pumped up the domain itself is, and much more.
If we talk specifically about the niche of dentistry and implantation, then, as one of our clients noted: “The worst
nightmare of any clinic and its headache is an empty chair .” Rent, equipment and materials are expensive, so the
owner’s task, and therefore ours as contractors, is to ensure that the clinic is fully loaded from morning to evening.