And this is only part of the work that we have completed in 8 months. In fact, a full list of visible edits alone would take more than one page. And this is not surprising. Anyone who has worked with medical sites will agree that getting them to the top is a painstaking and long-term process that Why did the jump happen requires careful preparation and time. In the early stages, it is important to focus on making key changes that can affect the site’s evaluation by search engines.
Results Why did the jump happen
We got the first noticeable result in August, when the site suddenly reached the top for most queries. Visibility instantly increased from 54 to 99%.
After 1 update the site reached the top by 99%
Why did the jump happen at this particular moment? There are several reasons.
Firstly, by this time we had managed to make the bulk of the necessary edits, including refining the site structure, optimizing pages and improving commercial factors.
Secondly, the result coincided with the global Core Update from Google
What is Core Update? Why did the jump happen
Core Update is a major change in Google algorithms that affects the overall evaluation of websites. Unlike regular updates, such updates affect key ranking factors and french polynesia business email list can cause significant fluctuations in resource positions. Medical-themed websites (YMYL) are especially sensitive to these changes, as their content is directly related to user trust and information quality.
Core Update can be both a chance for growth and a risk of losses. If the site is prepared in advance (adapted to new search engine requirements, errors are fixed, key aspects are optimized), it can grow significantly. In our case, this is exactly what happened.
This jump in visibility also led to an increase in traffic, creating quality content capable of positioning your business which we saw already in September. If for six months the number of visitors to the site barely reached 1,500 per month, then in September the figure increased by 1.5 times. And by the end of the year we confidently crossed the threshold of 3,000 visitors, which is about 10% of all thematic traffic in the region.
Dynamics of changes in website traffic per year
Comparison of total site traffic for 2023 and 2024
What about the conversion? Why did the jump happen
Work on improving the quality of pages and usability has done its job: the number of leads is constantly growing. In December, it reached 131.
The increase in traffic resulted in a significant increase in leads. Although technical problems with the statistics collection service spoiled the data for part of August and September.
Despite all the achievements, we are not going to stop. canada cell numbers After all, there is no magic pill for promoting medical sites, and each case is individual. And it is not only about changing algorithms or competitors’ machinations, trends change, new decision-making triggers arise. But if you treat the project with soul, regularly write and publish high-quality articles, develop the site with an understanding of why this or that content is posted, then a stable result will not take long to come.
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