Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone!

According to our research, 2024 Global Digital Skills & Training Report:

Insights from Corporate Leaders, the knowledge and skills that marketers need in this evolving environment keep changing. In fact, 54% of leaders we surveyed cite ‘AI strategy development and AI in digital marketing’ as the #1 skill that their teams lack, followed by search engine optimization (SEO) at 44%, and data analytics at 42%.

The rise in SEO skills is most likely due to AI-powered search and the rise of Google’s AI Overviews to provide consumers with detailed search buy phone number list results. SEO experts are keeping a close eye on how the search landscape is changing to try and take action to avoid drop-offs in organic search and rankings. The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date

However, successful marketers understand that while branding, features, and formats inevitably change across digital channels over time, the fundamentals of how to use the tools and platforms to support your goals evolve at a steadier pace.

Keeping up to speed is about having the skills in place to adapt while keeping on top of changes and developments to create opportunities where and when you can.

Before we look at the most effective ways to keep up to date and your skills relevant (particularly AI relevant skills), you need to have a how to best manage your list digital marketing strategy that will inform and support all your marketing activities. The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date

An effective strategy can guide your marketing team. It will allow you to understand your customers, know what digital channels drive leads and revenue, and help your team make data-driven decisions to have a positive business impact.

There are many benefits to having a digital marketing strategy. These include ensuring you:

When it comes to creating a strategy,

research is crucial. You need to understand the business objectives, target audience, and outcomes of the research, and include any key questions you want answered.

Following that, you can use a strategy action plan to set out timelines, budgets, goals, tactics, channels, KPIs, and so on. With a whatsapp filter strategy in place, you will have a great basis to work from and can adapt your tactics, marketing budget, and goals if things change.

Ultimately the pace of digital marketing can be unforgiving, so be prepared to pivot and adapt if circumstances change. However, use your strategy as a blueprint that you can return to for guidance.

Now you’ve got to grips with the fundamentals of creating a strategy, let’s look at useful resources to keep on top of trends and developments in the world of digital marketing.