The beauty of UGC is that the content is created by someone else – an advocate, a customer, an employee, or a social media follower – rather than the brand itself, so it carries more weight as word-of-mouth promotion.

Plus UGC is usually positive, so you can leverage it to attract and influence new customers.

Top tip: 

Although UGC generally has a positive brand impact, bear in mind that opening the door to this type of content means negativity can creep in. UGC is a great way to show people the human side behind your product or service. It can sms service make you more approachable, more likable, and ultimately more sellable. So, let’s find out the nuts and bolts of UGC so you can use it to your best advantage.

First of all, what is user-generate content (UGC)? As the name suggests, it’s content create by someone else talking about your brand or relate somehow to it. Great Examples of User-Generated Content (UGC)

While the UGC content may or with customizable dashboards, users can: may not tag your brand, a smart social media manager keeps an eye out for content that could be useful, whether it’s tagged or not.

According to a 2024 Consumer Research’ report, 40% of shoppers say that UGC is ‘extremely’ or ‘very’ important when making a purchase decision. That’s more than product comparison charts (39%) or product videos (37%).

The type of UGC content can be in any format such as a video, image, testimonial, blog, live stream, review, or even a podcast.

This image-led example from Nike shows how the brand calls out for UGC to engage its online community. The brand regularly generates and reposts user content on its social accounts linked to hashtags like #AirMaxMondays.

Pro tip: Read our case study ‘Nike: Always Ahead of the Curve’ for an in-depth look at the marketing used by the mega-brand.

The answer to why you should use user-generate content is simple. Because it works!

It’s also a cost-effective way to whatsapp filter scale a business and help diversify your content, which can be hard to do when you’re a busy marketer with many balls in the air!

In addition, as consumers become more invested in the values of brands, they want to purchase from companies that align with their own. That’s what makes corporate social responsibility initiatives so important, especially for companies with a large global footprint.

Customers also want authenticity and to feel like they ‘know’ more about who they buy from – something UGC can help with because it comes from people who interact with a brand.