After all, over 361 billion emails are sent and received every day. And that’s expected to grow to 408 billion emails by 2027, according to Statista.

With such scope and reach, email marketing is a powerful channel for digital marketers. It allows you to nurture prospects, engage customers, and build brand awareness with your target audience.

While you may be seeing some results from your email campaigns or workflows, there are ways to make the channel work harder and perform even better.

In this article, we’ll explore 6 effective ways to refine and optimize your email campaigns so you can boost open rates and drive more click-throughs by covering:

The challenge with email marketing is that the options are endless. There are so many ways to design, format and construct and email that marketers need to make the right choices.

So let’s look at some simple ways to create an effective marketing email.

The subject line of an email is what appears in a person’s inbox and can determine whether they click or delete it.

In fact, 47% of email recipients who open an email do so based on the subject line alone, according to Optinmonster!

So how can you create subject lines that speak to your audience and compel them to click?

Here’s an example from the cat food producer, Untamed. The subject line is ‘Personalize your cat’s menu’.

The subject line uses ‘your’ to speak to the recipient and taps into the love for their pet with the promise of something unique and tailored – perfect for their cat-loving audience.

In contrast, a bad example would be using a subject line such as ‘Check Out Our New Products!’ as it’s generic, lacks personalization, and offers no clear value.

When writing an email it’s important to understand what you need to include and what is superfluous or extra text.

After all, when people read emails they tend to scan or skim them so it’s crucial to keep the messaging short and clear so people can see instantly what you’re communicating in the email.

The length of your email also depends on its purpose. For example, you should keep promotional emails concise, but newsletters can be a bit longer.

Here’s a guide to help inform the length of your emails.

• Newsletters: 200 – 300 words for enough content without overwhelming the reader
• Promotional emails: 50 -125 words to quickly convey your message and prompt action
• Content-based emails: 150 – 300 words, depending on how much value the content delivers

Here’s an example of a promotional email from U.S. restaurant chain, Sweetgreen to promote their fall menu. It uses eye-catching colors, simple and short text, and bright CTA buttons to attract and engage.