Nowadays, everyone is using it: what is TikTok for and how do I go viral? For starters, TikTok’s status as one of the platforms of the moment is not overstated. This April, Sensor Tower , the digital data analytics company that operates Nestlé and HBO, among others, published its ‘Q1 2022: Store Intelligence Data Digest’ report , in which they crowned the social network as the number 1 in downloads . Of course, this data is oriented on a global scale. In Spain, active users are estimated at 8.8 million, with a slight female majority and an average of 43 minutes of daily usage .
And why do we say this?
Because that’s 8.8 million people that a business not on the platform can’t reach. Today, using TikTok isn’t just a simple act of corporate telegram database presence on a social network. Creating a profile for a company opens up the possibilities of expanding its visibility very effectively. Therefore, creating an account to “save a seat” is a huge waste of potential. Success stories on TikTok Timeframe: The pandemic. The economic crisis caused by COVID-19 remains a reality that everyone in our community must grapple with, even in the post-pandemic phase.
Even so the growth of certain brands
During the pandemic is well-known, as in a case we’re all familiar with: Zoom. However, many examples of this survival come how to build a modern data platform from small and medium-sized businesses, for whom TikTok was the key . Forbes magazine cites the example of EasyCall.io , a call center software service , for which, without any followers, one video showing a widget translated into “840 views, 55 clicks to their website, and two new customers .” All of this with a new account, with no established presence on the platform. Another case is that of Bee Joyfull , an American zero-waste products company.
Which reinvented itself as an
Online business to cope with the pandemic, using TikTok as a key marketing tool. According to owner Jessica Thompson, TikTok directly whatsapp filter impacted. Its sales and helped it stay afloat during the pandemic .TikTok always makes it easy for brands to make their platform their home and engage with users. This May, it announced the launch of Branded Mission. A tool that allows brands to use content from creators participating in Branded. Mission and ” turn videos with millions of views into ads .” This demonstrates the platform’s willingness to make. Things easier for brands and that we can.