The strength of Onderling.nl is that a new case or proposition appears regularly. This creates a certain expectation pattern among customers. It makes them curious about the next case and curious about the outcome of the previous case. By only taking a few days for a case, the customer knows that the conversation is temporary and that a new interesting discussion will take place soon.
Involve people in a targeted manner
Vodafone actively pursues a policy of involving customers who are knowledgeable about a certain subject. Monitoring is done to see which list to data customers stand out in particular. For example, if Vodafone sees that a certain customer plays a major role in a conversation about the launch of the iPhone 5, they will involve this customer again in conversations about the launch of the next iPhone. In this way, Vodafone ensures that there is good input in the community.
In addition, the targeted involvement of people ensures that the involved customers feel recognized and appreciated. As a result, these active customers return regularly. An additional benefit is that the people who read along in the conversation also see that valuable knowledge is shared here and will return if they have a question.
Show your appreciation
When you ask people to make a specific contribution to the community, it is important to show these people your appreciation. A good example of a community that explicitly rewards its members is the T-Mobile community . In the community, customers are actively answering each other’s questions , but if they can’t figure it out, T-Mobile steps in.
A quick response is important to show that you value the contribution and to keep the customer’s attention. T-Mobile also rewards customers for their contribution with stars and badges. The more someone contributes to the conversation, the more stars and badges they receive. This virtual pat on the back also shows other members who is knowledgeable in the community.
An online community supplemented with offline meetings of members can have a strengthening effect. People get to data retention policies for whatsapp data know each other, which creates more trust and a stronger connection. Communitymanagers.nl has understood this well. Every month they initiate a europe email meeting for members of an organization with a successful community or they hold a meeting with experts. Members return to the online environment to read about the meeting and to see when the next meeting is.