B2B users use mobile devices in their everyday work
The streaming of live videos via YouTube, Facebook and Twitter is increasingly leading to the merging of trade fairs, PR, […]
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4 key trends in B2B online marketing
Marketing automation, content marketing, video streaming, influencers… Buzzwords that haunt the corridors of marketing departments. Rightly so? To put it
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Siemens uses a range of different marketing channels
The best example is Siemens. As one of the first German companies in China, the multinational corporation has had a
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Best Practices: B2B Online Marketing in China
Two figures clearly illustrate the potential, but also the challenges, for German companies in China: With 720 million, the People’s
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What to look out for in search engine optimization
From a search engine optimization perspective, your webmaster should also consider a few points to ensure that both your website