To reduce the risk of your Email content email being b to c database filtered as spam, and to make sure your content is as engaging as possible, make sure you do the following for each and every marketing campaign you send:
Add personalization – use your subscribers
’first names and send content that they will find relevant or useful. Look at past purchases to see what individual customers have purchased and create segments for your database to help you carry out better targeting.
Use unsubscribe links – you can place these in your email footer, header or both.
Use links and images carefully
including too many of these may result in your email being caught in spam filters. Use mostly text in your campaigns if possible. When you do include a link, make sure it includes your domain and isn’t a shortened URL.
Avoid spammy words – such as BUY, ORDER, CLEARANCE, CLICK HERE and FREE. These can all be email spam effects of reading the cartel trigger words, especially when included in the subject line.
Use domain matching – make betting email list sure your domain listed in the ‘From’ field, return path and message ID match the actual domain you’re sending email from.