So use responsive design with great care and double-check once too much on all devices rather than once too little.
2. Large and clear Call-to-Action buttons
I just touched on this in the previous phone number library post. One of the most important things when it comes to adapting email for mobile phones is that your Call-to-Action buttons are easy and clear to perform a desired action.This applies to your buttons that are associated with the body text, but it applies equally to your product buttons.
Another good tip is to place your CTA button high up in your email.
3. Use different formats depending on the device
With the above measures in mind, it makes developing an optimal data strategy good sense not to insert a very long header image or body text at the top of your email that requires either 20 minutes of scrolling or reading time before getting to your CTA button.
Horizontal header images can be good for computer viewing, where I would recommend vertical or square images for mobile.
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When using horizontal images on mobile phones, the image becomes small and it can be difficult to see any captions.Many email marketing consumer data am not saying that I have made that mistake before. But I am just saying that it is not a nice feeling when suddenly there is a misplaced header image in the mobile view and you have already pressed send…
Therefore, adapt your content to each device to ensure that your message is easy to see and understand.