Andrea decided to be his own supplier: he produced the raw material and invented a way to sell it together with a new, special final product, necessary for most people.
Which one? A custom kitchen, or rather: 350 thousand kitchens a year.
Thanks to the economy of scale
you can control, manage and know the entire production chain: from when the raw material is generated to when it is transformed into the product that reaches the consumer.
He created a system capable of exploiting the phone number list raw material he produces into an element that creates a final product that is useful, high-performance, unique and, above all, saleable.
The slogan of his business is based3
on this concept: “You call me and from 7 to 19 I will renovate your kitchen using my special overlapping slabs that have infinite variables of how they treat you shape, color and structure”.
In this company, and in many others, the core business is not the product, but the system: the company sells the product thanks to the atb directory process that transforms it into what the end customer wants to buy.
Do you have a great product, but can’t sell it? Maybe you need a system that reinvents your product into something else that you can sell and market.