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Gamification can be your new tool

Therefore, it is crucial for your performance that your company’s email strategy focuses on adapting emails to the mobile format to ensure that the message reaches your recipient in an efficient and user-friendly way.

In this blog post, I will tell you why it is so important to adapt your emails to the mobile format and give you some tips on how to achieve the best mobile experience for your recipients.

More than just a wheel of fortune

Gamification is not just a wheel of email data fortune and the chance to win a prize. Through gamification, you can also implement quizzes or tests that can make your emails even more personal based on the user’s answers.

In the case below, we work with the company to collect the user’s age and skin type, which provides the user with a range of recommended products.

Why is gamification effective?

Gamification utilizes principles such as  web Summit Rio 2024: check out the event highlights behavioral economics and behavioral psychology and plays on how our brains are motivated by the decisions we make. When you use gamification, you create positive emotions in the recipient, such as excitement and happiness. But one thing is certain – and that is that it creates an expectation, as gamification campaigns often provide some form of reward when the user performs the desired activity.

Experience has shown that gamification has a great effect.

When you generate emotions in a consumer data The recipients enter a mental state where they are more engaged and focused – and thus more receptive to what you communicate to them. The likelihood that your users will buy a product from you the next time a need arises is greater due to the positive connection they have made with your brand.

As a marketer, you work daily to communicate your key messages.  to help you communicate to your users while they are most focused and engaged.

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