Do you want a tool that can both collect permissions and increase interest and engagement in your brand? Then read on. In this blog post, we will tell you about gamification and how you can use this very effective tool when working with your email marketing.
What is gamification?
We’ll pick up right where we left off. Because overseas data there’s a reason you’ve seen the Wheel of Fortune before. The Wheel of Fortune is one of the most well-known games in gamification – and for good reason. Most people can relate to the spinning wheel, and you may already feel the butterflies flowing through you when you’re so close to winning. The feeling of interacting with a game is exactly what makes the Wheel of Fortune and all the other game formats extremely popular, which many companies have noticed. That’s basically what gamification is; adding game design elements to platforms that otherwise don’t have a game context.
Want to see how the most popular gamification format works? Enter your email below and take a spin on the wheel. Don’t worry – we won’t sign you up for anything.
At the same time, the company can use the responses in their email efforts:
- Segmentationailored emails focusing discover the main fraud schemes in retail and e-commerce on the user’s skin type.
- Automation Focused flows with a focus on user behavior and test results.
- Dynamic content Embedding content that only appears in emails to users who have taken the test.
Therefore, it gamification campaign.
You have the opportunity to incorporate consumer data this type of campaign into large parts of your email setup, which can give you some highly relevant data points about your users.
.. and before you think it: No – gamification is not just the wheel of fortune where you never win. Gamification comes in a myriad of game formats, some more discreet than others, and you can use it both to collect new permissions, but also to activate your existing permissions.
Let’s dive into it!