If your business belongs to a niche where a significant share of applications are brought by calls, it is worth installing a
call tracker. The system replaces the number on the site depending on the source of traffic. Choose a suitable service
according to your budget and capabilities, If the option was not when choosing, it is worth giving preference to call trackers that transmit
data to Yandex Metrica, their list is here .
Metrica collects call data using goals. A goal with an arbitrary name and description is created automatically
Call goals can be added to all reports and used as a condition to create the desired user segment.
You can connect call tracking in the Yandex Metrica settings in the “Connect reports” tab.
The Calls group includes the following reports:
- Call processing quality. You will see the number of calls (including from unique numbers), missed calls, average call time, talk time, waiting time.
- Call sources. Statistics are collected depending on call tracking settings.
- Calls, detailed. This report shows average and detailed data for each call. It is possible to select a time period, segment, go to the call tracker page:
The composition of the data in the reports depends on the capabilities and settings of the call tracking system. The list of mandatory and additional call parameters is in the official Yandex help .
E-commerce If the option was not
All online stores are advised to connect e-commerce when initially setting up the counter:
If the option was not connected during installation, after enabling it you will need to update the counter code on the website.
Next, you will need the help of a programmer to place the dataLayer container on product pages and set up the transmission of events to Metrica .
You can also use plugins for popular CMS.
After setup, e-commerce data will be available in Metrica. All analytics are grouped in a separate group of reports “E-commerce”:
The reports in this group provide visual information on the number and composition of orders, popular products and brands, as well as income by traffic sources and visitor segments.
Read more about connecting e-commerce in our guide .
How to track offline conversions using Yandex Metrica If the option was not
Yandex.Metrica makes it possible to link user actions on the site and offline purchases. To do this, you need to upload
data to the counter about visitors who were interested in the product online, but made a purchase at the point of sale.
The main condition for linking actions on the site and offline is the user identification system. For this, authorization in
the personal account, promo codes, loyalty cards are used. If this is not implemented on your resource, it will not be
possible to link offline conversions with actions on the site.
There are three ways to transfer offline conversion data to Metrica:
- Via the web interface in the Settings section. ClientID and UserID identifiers are used to track users .
- Via API .
- Using the Albato automation service .
- Integration with AmoCRM. This is a new feature of Metrica, which you can read about here .
Let’s take a closer look at the first option. If the option was not
1. First, you need to enable offline conversion tracking in mayotte business email list the “Settings – Data Upload” section. The data is uploaded as a CSV file.
2. Then set up the collection of identifiers – these are the already mentioned ClientID and UserID, as well as the yclid
label (more about it below), email and phone number.
3. Create a separate goal for this type of conversion, “JavaScript Event”. It is better to name it so that in the future you
can separate offline conversions from conversions on the site (for example, “Purchase in a store”). Please note: you
must use the “matches” condition.
4. Generate a csv file with offline conversion data. homonyms – one word, so many meanings The csv file must contain the following mandatory data: visitor and
goal identifiers, conversion time. A full description of the format and a file example are in Yandex Help .
Offline conversions will give a more complete picture of the effectiveness of online promotion. For example, in the
construction industry, people often study the range and prices in online stores, and buy offline.
The more customer data you transfer to Metrica, the more detailed you will be able to analyze their behavior on the
site, optimize advertising campaigns, and draw conclusions about the effectiveness of traffic sources. To upload
customer and order data, Yandex Metrica has integration with CRM systems, their current list can be found in the
“Integrations” section:
For CRMs that do not yet have integration with review b Metrica, data transfer via API is available .
For details on how to upload and analyze data, see Help . Once the data is uploaded, it will appear in the Clients tab of the Visitors and Clients report:
End-to-end analytics in Yandex Metrica If the option was not
The End-to-End Analytics section includes two reports: Sources, Costs and ROI and Order Sources.