An email list consists of a number of users who have consented to receive emails from your company. But what happens if more and more users don’t open your emails? Well, in the worst case scenario, your emails start to end up in spam. And where is the last place you look? In your spam inbox or on page 2 of Google.
Why is it important to keep your
As mentioned earlier, an email list is made accurate mobile phone number list up of users who have agreed to receive marketing from your company. Some of the users are new to your list, while others may have been there for years. It is natural for some of your subscribers to stop finding your content interesting and therefore stop opening your emails.
Let’s get this straight: It’s natural and completely normal.
The problem arises if you have too many of these “inactive users” who are not being sorted from your email list – but who are still receiving your emails.
3 steps to keep your list clean and healthy
Various email clients, such as Apple and Google, look at how your users interact with your emails. If they see that a larger and larger portion of with customizable dashboards, users can: your users are not opening your emails, they will eventually start sorting your emails into a folder that recipients rarely look at: the Spam inbox , where you will probably be neighbors with “ Congratulations, you have won $1,000,000! ”
Fortunately, there are a number of things you can do to prevent this from happening. Let’s dive into your options.
The second option is called double opt-in .
Here, your new users are only enrolled consumer data once they have confirmed their registration via email. This means that the user must have access to the entered email address before they can be enrolled.
There are advantages and disadvantages to both opt-in methods.
Single opt-in requires more frequent cleaning of your list – while double opt-in adds an extra step that can actually mean that the user never gets to confirm their registration.