Tattoo marketing can help you emphasize your brand identity, build relationships with subcultures, and create a viral effect. Six examples of creative promos that include Russian franchise chain of electric this type of “outdoor advertising” are in our selection.
Burger King: Whopper TattooRussian franchise chain of electric
Burger King in South Korea launched the Whopper Tattoo campaign for its 40th anniversary. Passersby were given
tattoos with barcodes that could be scanned in restaurants to get a free Whopper and drink. The tattoos disappeared
after a few days and were applied by the brand’s mascot, the “Tattoo King.”
Source: danstapub.com
Reebok: Reebok Forever Russian franchise chain of electric
In 2015, Reebok Sweden launched the Reebok Forever campaign. The company offered fans the chance to get the
largest tattoo of their logo in exchange for gear worth about $6,000. The prize went to a 24-year-old Stockholm
resident named Camilla Nilsson.
Source: instagram.com/reebokforever (part of Meta, an organization banned in the Russian Federation)
“220 Volt”: “10 thousand rubles for a tattoo”
In 2011, the Russian franchise chain of electric tool stores “220 Volt” launched the “10 thousand rubles for a tattoo” campaign. The company offered a cash reward to those who would get a tattoo with the “220 Volt” logo. This was the first time in Russia that the brand used such an advertising tool. As a result of the campaign, 100 people became tattoo bearers with the brand’s logo.
Source: Vkontakte group “220 volts”
Momondo: The World Piece Russian franchise chain of electric
In 2019, the Momondo travel network transferred dance norfolk island business email list numbers from Hollywood musicals to advertising, creating a
live installation of 60 participants. This action became the start of the project “Part of the World”, which involved
people of different faiths and nationalities. The idea, laid down by the author of the tattoo, the master Mo Ganji, was that all people are united by nature.
Source: youtube.com/@letsopenourworld
Coca-Cola: Tattoo
Coca-Cola launched a campaign in the United States consider surveying your audience to mark National Hispanic Heritage Month, featuring tattoos of popular Latino names on cans. The tattoos could also be transferred to the body. This campaign was a continuation of the successful “Share a Coke with” campaign, adapted for Spanish-speaking consumers.
Source: creativepool.com
Domino’s Pizza: “dominosforever”
In 2018, Domino’s Pizza in Russia held a promotion clean email with a raffle of a certificate for 100 free pizzas a year for 100 years
for a tattoo with the company logo. The promotion was stopped early due to the large number of participants. As a
result, the first 350 customers took part in the promotion, who had to confirm the presence of a tattoo every year.