The rise in SEO skills is most likely due to AI-powered search and the rise of Google’s AI Overviews to provide consumers with detailed search results. SEO experts are keeping a close eye on how the search landscape is changing to try and take action to avoid drop-offs in organic search and rankings.

However, successful marketers understand that while branding, features, and formats inevitably change across digital channels over time, the fundamentals of how to use the tools and platforms to support your goals evolve at a steadier pace.

Before we look at the most effective ways to keep up to date and your skills relevant (particularly AI relevant skills), you need to special database have a digital marketing strategy that will inform and support all your marketing activities. The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date

An effective strategy can guide your marketing team. It will allow you to understand your customers, know what digital channels drive leads and revenue, and help your team make data-driven decisions to have a positive business impact.

There are many benefits to having a digital marketing strategy. These include ensuring you:

When it comes to creating a strategy, research is crucial. You need to understand the business objectives, target audience, and outcomes of the research, and include any key questions you want answered.

Following that, you can use a strategy action plan to set out timelines, budgets, goals, tactics, channels, KPIs, and so on. With a strategy in place, you will have a great basis to work from and can adapt your tactics, marketing budget, and goals if things change.

Ultimately the pace of digital marketing can be unforgiving, so be prepare to pivot and adapt if circumstances change. However, use your strategy as a blueprint that you can return to for guidance.

Now you’ve got to grips with the fundamentals of creating a strategy, let’s look at useful resources to keep on top of trends and developments in the world of digital marketing.The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up to Date

With the ubiquity of social media and other digital channels, some companies question the necessity of newsletters.

But with consumers being more are you designing your emails vigilant about cookies for tracking and the increased popularity of platforms like Substack, being able to communicate with and influence your customer base via email marketing is essential.

There are lots of great online publications and blogs that offer a range of content, from articles to podcasts to handy toolkits or guides.

It’s worth keeping some whatsapp filter bookmarked so you can check them regularly to see what’s coming down the line or get advice. You can set up an RSS feed or subscribe so you get updates to your inbox.

Some of these are specialized, so if you work in social media or search marketing you will get information that can help in your daily role.