Our world is becoming a gamer’s paradise, with artificial intelligence (AI), augmente reality (AR), and mobile marketing growth driving innovations. It is estimate that the gaming industry will be worth $257 billion in 2025, according to Tech Jury. The Secrets to Marketing in the Gaming Industry
For years, the gaming industry has been an enigmatic challenge that many marketers have faile to crack. In a niche space where revenue was intrinsically linke to the launch dates of major games, marketing in the gaming industry has traditionally been an unpredictable, frustrating venture.
What are the main gaming platforms for marketers?
Along with YouTube, the biggest stage for influencers in the gaming industry is the hugely popular streaming platform Twitch. This is where members can hook up their console, computer, or smartphone to stream live videos of whatsapp number list themselves while playing a game. (These are known as ‘Let’s play’ videos.)
While there are some ever-present influencers, like Ninja, Shroud, VanossGaming, and PewDiePie, there is fierce competition. With global audiences and a constant battle for supremacy, gaming influencers present an abundance of marketing opportunities.The Secrets to Marketing in the Gaming Industry
Gaming influencers across niches have tappe into TikTok to connect a wider pool of digitally native enthusiasts. The platform’s highly responsive environment means that gamers can use attention-grabbing short-form content with true viral potential that elevates their promotional reach.
Gaming is getting increasingly ‘influential’
Influencer marketing is now mainstream, as major brands from all industries are piggybacking on the reputation of social media email list healthy and clean? celebrities on a variety of platforms to reach wider audiences. All it takes is the right partnership with a relevant player (someone who aligns with your brand mission and values), and your product can go stratospheric.
The colossal impact of the big gaming influencers
Social influencers can make thousands of dollars with a single post, and those with large audiences are capable of raking in $250,000 or more. This is especially true with gaming influencers on YouTube, Twitch, and TikTok – with the likes of VanossGaming (a top-tier gaming influencer) reputed to be making around $140 in ad revenue every month.
Many of the biggest influencers in whatsapp filter the gaming industry started out like any average teenage gamer, going square-eyed into the small hours of the morning despite protesting parents.
Many still view gamers negatively, that they should get a ‘real job’. So it was fitting when the energy drink Red Bull teamed up with one of the most popular gaming influencers in the world, Tyler ‘Ninja’ Blevins in 2019, to release its limited edition Red Bull Ninja cans. This could well be where he got the energy to continue making a fortune playing video games!