In the 45th episode of the MEDIA MIX video podcast about advertising, experts from the Higher School of Economics,
Sber, Beeline, and Innovations for Children, together with Training a neural network in host Anna Vetrinskaya, discussed the prospects and
possibilities of using AI in socially significant projects, and also assessed the significance of such initiatives for brands.
AI as a writer Training a neural network in
Training a neural network in literature is a process that pursues several important goals and objectives. Among them
are text generation, its analysis, stylization, and automated translation without semantic distortions. Ekaterina Manuilo spoke about the “Talk to a Book” project, where the GigaChat neural network model, trained on three works by Russian classics — “Eugene Onegin,” “Anna Karenina,” and “The Master and Margarita” — acts as an assistant for
For 10 years, Beeline has been cooperating with the non-profit organization LizaAlert, which searches for missing people. Based on big data, Beeline specialists have developed a tool for attracting volunteers and searching for
AI for children Training a neural network in
Dmitry Andreev, an expert guest of the studio, noted that it is extremely important for children under 10 to study the material world around them in order to gain the necessary experience to form the necessary neural connections. Contacts with the virtual environment are possible, but not at the expense of the development of motor skills, sensory skills, and live communication with other children. The founder of the company “Innovations for Children” spoke about cases successfully implemented within the framework of the “gentle digital” concept, which involves helping adults develop children. The pool of projects includes an “interactive sandbox” with augmented reality, where, when certain actions are performed, the AR layer “transforms” a tank with sand into an active volcano or an underwater world. Another technology, “smart mirror”, helps children learn to speak. The third one helps focus on physical activity.
AI in Professional EducationTraining a neural network in
The experts’ opinions on the issue were divided regarding guinea business email list the benefits of AI in education. On the one hand, the use of neural networks is fraught with obtaining unreliable information and generating a large amount of plagiarism. On the
Why brands need non-profit projects
In addition to strengthening the status and promotion the best AI results come from a strategic in the market, the development of socially significant projects and the use of modern technologies help large companies increase their contribution to society, which is especially valuable in the context of modern times. Speaking about the role of AI, the studio guests highlighted its functionality as an assistant, but not a replacement for real specialists. Using AI, it is possible to speed up data collection, analysis and processing, find solutions to social problems of varying complexity faster, but the responsibility for the application of these solutions always lies with a person.
Speakers:
Ekaterina Manoylo, Head of Literary review b Department, GigaChat
Alina Sadukevich, Director of Big Data Products Development Department, Beeline
Dmitry Andreev, founder of the company “Innovations for Children”
Sergey Karapetyan, Deputy Dean of the Faculty of Computer Science at the Higher School of Economics
Moderator: Anna Vetrinskaya, Director of the Agency Department of SberMarketing.