Plain text emails are a powerful tool for keeping your subscribers active and therefore your list healthy.
Plain text emails have the advantage of landing in the recipient’s inbox more often. They do this because of the format, which removes all noise, large CTA buttons, wild colors, etc., as they instead look like a regular email.
Plain text email guide
If yu haven’t yet familiarized yourself mobile phone number data updated 2025 with plain text emails, I recommend you read the post here . By continuously sending plain text emails to this target group/segment, you will continuously activate more and more of these disengaged users, who will instead become active users who open and engage with your emails.
You can see an example below of a plain text email that you could send out to your unengaged users.
2. Set up an Unengaged User flow
Once you have sent out a series of plain governance to maximize availability and compliance text emails to your unengaged users, there will almost certainly be some users left who still won’t open your emails.
Again, it’s completely natural – no worries.
But we shouldn’t just leave them alone. Instead, we want to give them one last chance to interact with you again.
You do this with a flow we call the Unengaged User flow .
3. Decide on your Opt-in process
When someone wants to sign up for consumer data your email list, you have the option to validate