Do you think that newsletters sell only when a marketplace sends a selection of products with a 70% discount? No, they also work when selling complex and expensive products, such as agricultural machinery or IT services. The main thing is to find an approach to your target audience. In this article, we will tell you what to pay attention to in order for your newsletter to be more effective, both in the B2B and B2C spheres.
It is pointless to start any activity until the goal is defined
After all, it will not be possible asia mobile number list to understand whether the undertaking was a success or a failure. Mailings are no We set exception. Before composing a letter, decide what you plan to achieve from the buyer?
If the goal is to sell, then include information about immediate benefits in the text. Tell about a promotion or a promo offer. In cases where you just want to warm up the audience, show the benefits of purchasing in the long term. Demonstrate how your products are used in the lives of happy customers. At We set the same time, you need to understand that the audience from the B2B and B2C segments will react to the same letter differently.
Features of the B2B audience
As a rule, the average bill here is higher, and decisions take longer, so the reaction to the message about a 5% discount on a combine harvester worth seven million rubles will be rather sluggish. Businesses have too many factors that are taken into account when considering a purchase, a small price reduction is not the most important of them.
In the B2B segment, it is more important
To send We set regular common mistakes to avoid when optimizing images warm-up mailings. Show what beautiful and pure grain is obtained when your combine harvests it. Real cases with skillfully highlighted aero leads figures, interviews with buyers, short announcements of expert articles on the topic will work better than a bunch of letters with discounts and promotions. However, it will be difficult to evaluate the result of such a mailing. Warming up is work for a future sale.